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“The film strengthened my motivation as an activist through the tools I already use, while also showing me new ones I was previously unaware of. At the same time, it made me feel closer to a reality that is not usually portrayed in the mass media, making me feel stronger.”

Tiago Lucena,
political blogger,
Portugal
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10 TACTICS
for turning information into action

1. mobilise people
2. witness and record
3. visualise your message
4. amplify personal stories
5. just add humour
6. manage your contacts
7. use complex data
8. use collective intelligence
9. let people ask the questions
10. investigate and expose

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BASICS
every campaign should consider

1. campaign strategy
2. access information
3. think creatively
4. online & mobile, security & privacy
5. campaign analytics

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